H.M. Gousha Company (1926 - 1961) was one of the major publishers of road maps and atlases during the mid-20th century. Founded in Chicago 1926 by former Rand McNally sales executive Harry Mathais Gousha, Gousha quickly became a competitor of Rand McNally thanks to its Touraide, a spiral-bound book with road maps, points of interest, and accommodations that was custom assembled for each client. Gousha moved its headquarters to San Jose, California in 1947. In 1961, the firm was acquired by the Times Mirror Company, and then by Simon and Schuster in 1987. What remained of Gousha was finally acquired by Rand McNally in 1996, and subsequently much of the company's archives were donated to the Newberry Library.

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