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H.M. Gousha Company


H.M. Gousha Company (1926 - 1961) was one of the major publishers of road maps and atlases during the mid-20th century. Founded in Chicago 1926 by former Rand McNally sales executive Harry Mathais Gousha, Gousha quickly became a competitor of Rand McNally thanks to its Touraide, a spiral-bound book with road maps, points of interest, and accommodations that was custom assembled for each client. Gousha moved its headquarters to San Jose, California in 1947. In 1961, the firm was acquired by the Times Mirror Company, and then by Simon and Schuster in 1987. What remained of Gousha was finally acquired by Rand McNally in 1996, and subsequently much of the company's archives were donated to the Newberry Library.
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A rare advertising map published to promote the Albany Packing Company's First Prize pure meat products.

Remember...You Can Look the World Over but You Won't Find Meat Products to Equal First Prize!

1942 (undated)
32.5 x 43.25 in (82.55 x 109.86 cm)
WorldFirstPrizeMeat-gousha-1942

$700.00

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Item Details
  • Digital Map Information
  • Suitable for large format printing
  • File Size: 64.66 MB
  • File Type: ZIP / TIFF
  • ICC color profile embedded
  • Delivered instantly via download link
A rare and fascinating 1942 H. M. Gousha Company map of the world created as a promotional piece for Albany Packing Company's First Prize pure meat products during World War II. While the American people were never subjected to constant enemy bombing raids, advice for what to do (and not to do) during an air raid is prominently printed just below the title. These include keeping calm, no using telephones, not driving, and following proper blackout protocol. (more details)

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