The Scarborough Motor Guide Company (c. 1913 - c. 1933) was an American publishing firm that issued maps and road guides for motorists. The firm is the direct descendent of the Scarborough Company, founded in 1885 by the brothers Walter C. Scarborough (1862 - May 9, 1904) and Howard G. Scarborough (1867 - June 10, 1905). Around 1913, it was reorganized as the Scarborough Motor Guide Company. By 1915, the company had gained relative renown throughout the country and was known for its state-specific guides. By 1917 the Automobile Association of America, A.A.A., granted Scarborough there right to use of its iconic emblem. Scarborough began publishing its famous annual Automobile Green Book by 1920. This first edition covered Indiana, Ohio, Illinois, Michigan, and Wisconsin and also included an insert of the Dixie Highway that extended from Sault St. Marie, Michigan to Miami, Florida. Also, Scarborough expanded in 1920, opening a branch office in Boston. Scarborough, taking advantage of its prestige in the industry, began leading organized auto tours of the south, of as many as fifty cars, from Indianapolis to Miami that were led by the company's president, M. Rocamora as early as 1916. Tours from Boston began in 1920.

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