The East Coast Highway Association of Florida (1940 - c. 1953) was an organization created to 'obtain federal military highway funds for establishing a four-lane road down the east coast' of Florida. The first meeting of the organization took place in Fort Lauderdale, Florida, on November 22, 1940. The group continued meeting through 1941, however newspaper accounts of their meetings end that year. Advertisements for the 1951 'Florida Holiday Highways' map appear in Florida newspapers in December of that year, and references to the group continue through 1953.

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