Impresa generale di affissioni e pubblicitĂ  (fl. c. 1901 - 1953), often known by the abbreviation of its name, IGAP, was a lithographic printer and advertising agency based in Rome. In the 1930s to 1950s, the firm excelled at producing colorful and dramatic film posters, working with the top artists in that genre of the era, including Abelardo Zucchi, Sergio Gargiulo, and Luigi Martinati, who served as IGAP's technical and artistic director.