Highway Travel Service
Highway Travel Service (fl. c. 1935 - 1952), later the Highway Travel Agency, was a map publisher based in Waterloo, Iowa. It primarily issued strip maps of long-distance highways, especially U.S. Routes, under the title 'Tips to Travelers,' followed by the particular route in question. Their maps are conceptually similar to those produced by nonprofit highway associations, but maintained a distinctive style, employing a multi-layered strip map with the layers separated by a row of advertisements for businesses in that vicinity of that section of the highway. Their maps appear to have been sold at gas stations along the routes in question, but likely had a limited distribution as they are quite scarce today.
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