Sanoya Kihei (佐野屋喜兵衛; fl. c. 1717 - 1875) was a multigenerational publishing house based in Edo (Tokyo). Little is known about the firm, and despite its long tenure, most of its known works date to an active period between the 1830s and 1850s. They were closely associated with the Utagawa School of nishiki-e woodblock print artists in the late Edo period. The firm was also known for publishing popular fiction in the genre of Kusazōshi (草双紙).