1950 Martha Lake Souvenir Map and Guide to Starland Estates

BeverlyHills-lakemartha-1950
$250.00
Souvenir Map and Guide to Starland Estaes and Mansions… A Fascinating Trip Through Movieland With Other Information Spring Issue 1950. - Main View
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1950 Martha Lake Souvenir Map and Guide to Starland Estates

BeverlyHills-lakemartha-1950

Useful for Tourists and Paparazzi Alike!
$250.00

Title


Souvenir Map and Guide to Starland Estaes and Mansions… A Fascinating Trip Through Movieland With Other Information Spring Issue 1950.
  1950 (dated)     19 x 24 in (48.26 x 60.96 cm)     1 : 13720

Description


This is the Spring 1950 issue of the famous 'Souvenir Map and Guide to Starland Estates and Mansions,' the oldest continuously published map of its kind. It lists the addresses of leading celebrities of the day, providing tourists an easy guide to track down their favorite stars, or at least check out their mansions from the outside.
The Map
The two-color printed map focuses on Beverly Hills and the immediate surroundings, including parts of Bel-Air, Westwood, and West Los Angeles. The University of California (Los Angeles), the Los Angeles Country Club, Sunset Boulevard, and Santa Monica Boulevard are clearly visible. Over three hundred celebrity addresses are listed, with one hundred and fifty keyed to the map using the surrounding grid coordinates.

The map, regularly updated, was sold as early as 1933 by Wesley G. Lake from a Los Angeles street corner. The business would later pass to his wife Martha, their daughter Vivienne, and their granddaughter Linda. The addresses in the legend were updated at least once a year, as were the coordinates of the numbered items on the address list. Efforts by city officials to curtail sales of such maps to fight tourist traffic in Beverly Hills and protect camera-shy celebrities were scotched by a 1976 Supreme Court decision.
The Stars
The celebrities are ranked alphabetically in two lists: those keyed to the map, (from 'Aherne, Brian' to 'Young, Roland') and those whose addresses were listed but not marked on the map (from 'Abbott, Bud' to 'Wynn, Keenan'). Other stars include Fred Astaire, Jack Benny, Hoagy Carmichael, Charlie Chaplin, Bing Crosby, Betty Grable, Katherine Hepburn, Boris Karloff, Heddy LaMarr, Harold Lloyd, the Marx Brothers, Frank Sinatra, Barbara Stanwyck, and Elizabeth Taylor.
Publication History and Census
This map was published by Martha Lake in 1950, based on a 1936 original by Wesley Lake that was updated regularly. Given the extreme longevity of this map's publication, while few of any given edition survive, the map is relatively ubiquitous on the whole. OCLC only lists eight examples, however, and none of this edition.

Cartographer


Martha Lake (1896 - c. 1959 ) was an American Map Seller. Her husband, Wesley G. Lake (d. 1942) had begun in 1933 to sell his 'Souvenir Map and Guide to Starland Estates,' a guide to the Beverly Hills home addresses of Hollywood Stars of the day. Martha continued the business after her husband's death in 1942 and the map, regularly updated, was a successful enough venture that their daughter Vivienne Welton (December 25, 1915 - November 9, 2007) would continue the business for over forty years. The city attempted to curtail the sales of these maps in order to control tourist traffic, but the state Supreme Court struck down that legislation in 1976 in a lawsuit spearheaded by Welton. Her daughter continued the business after her death in 2007, making the assiduously updated 'Souvenir Guide' the oldest continuously published map of its kind. More by this mapmaker...

Condition


Average. Discoloration along fold line. Wear along edge and fold lines, with loss at intersections, repaired on the verso. Hand-written pencil annotations.

References


cfOCLC 182959577, 309925947.