1940 Albert Richard Pictorial Map of the United States College Football Teams

Albert Richard Football Map. - Main View

1940 Albert Richard Pictorial Map of the United States College Football Teams


Gorgeous map celebrating college football - an American past time.


Albert Richard Football Map.
  1940 (undated)     19 x 26 in (48.26 x 66.04 cm)     1 : 8470000


This is a 1940 F. E. Cheeseman and Albert Richard football map of the United States. The map depicts the continental United States from the Pacific Ocean to the Atlantic Ocean and from Canada to Mexico. Pennants from universities and colleges from coast to coast are illustrated throughout the map. The pennants of both traditional powerhouses and smaller schools are present, such as Auburn, Florida, Navy, Princeton, Penn State, Oklahoma, Nebraska, U.C.L.A., Oregon, Washington, and Texas, along with too many more to list here. Other schools are labeled on the map using megaphones (Vanderbilt and Cal – Berkeley), footballs (Alabama, Miami, and Notre Dame), drums (T.C.U. and Wyoming), and even football players (U.S.C. and Texas A and M). Bowl game scores, and the stadiums they were played in, are also illustrated on the map, including the Rose Bowl, Cotton Bowl, Sugar Bowl, and Orange Bowl. A small map depicting the make-up of the major college football conferences is situated on the lower right.

244 colleges and universities are numerically identified, although not all of them are labeled on the map through some sort of insignia. An index along the bottom border provides each college's location, nickname, and win-loss record for the 1939 season. The seals and crests of twenty-five schools sit along the left and right borders, including the seals of Princeton, the University of Southern California, Harvard, and the University of Michigan. The whole is bordered by the names of all the All-America football players 'from the last fifty years' and are listed by school. On the verso, the 1940 schedules for most of the major conference schools are listed, along with advertisements for men's outerwear from a store in Battle Creek, Michigan.

This map was created by F. E. Cheeseman and published by the Albert Richard Company of Milwaukee in 1940.


F. E. Cheeseman (fl. c. 1938 - 1946) is known for the colorful set of four college football maps he produced for the Albert Richard Company between 1938 and 1946. He signed some of his maps as F. E. Cheeseman and others as E. E. Cheeseman, although it is not known why. During World War II, Cheeseman's work for Albert Richard changed and became much more patriotic. He also created military-themed work for Albert Richard during the war. Learn More...

The Albert Richard Company (c. late 1920s - c. 1955) began as a division of the Fried-Ostermann Company of Milwaukee, Wisconsin. Fried-Ostermann was a glove manufacturer, and in the late 1920s, decided to diversify their production and opened a division to produce outerwear, which they called Albert Richard. Albert Richard produced leather jackets, mackinaws, overcoats, and sportswear and would soon become more profitable than the glove-making part of the company. Before World War II, Albert Richard advertising focused on health and sports, and received endorsements from college football players. During the pre-war era, Albert Richard also published a series of poster size college football maps, which bore advertisements for the company’s jackets on the verso.After the outbreak of World War II, Albert Richard began manufacturing flight jackets for the military under the name of their parent company Fried-Ostermann. Leather jackets, overcoats, and similar products were heavily advertised by Albert Richard during the war. They also gave their jackets model names like ‘Spitfire’ and ‘Meteor’. During the war Albert Richard also gave away wall-sized posters depicting various American military aircraft. Fried-Ostermann sold Albert Richard to the Drybak Corporation of Binghampton, New York in 1952. Daybook began manufacturing Albert Richard clothing in 1953 at a factory in New Jersey, with plans to move production to New York by 1954. However, in 1955, Drybak bought the Martin Mfg. Co. of Martin, Tenessee, closed their operations in Binghampton and moved to the plant in Tennessee, where labor prices were lower. Learn More...


Very good. Text and content on verso.


Rumsey 8166.001.