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1960 John Hardy Delta Airlines Silkscreen Poster / Map of Florida

FloridaDelta-johnhardy-1960
$500.00
Florida Delta Airlines. - Main View
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1960 John Hardy Delta Airlines Silkscreen Poster / Map of Florida

FloridaDelta-johnhardy-1960

Silk screen airline promotional.

Title


Florida Delta Airlines.
  1960 (undated)     29 x 23 in (73.66 x 58.42 cm)

Description


A striking c. 1960 John Hardy silk screen promotional poster advertising Delta Airlines service to Florida. The image is dramatically silkscreened in 5 colors (yellow, brown, purple, light blue, red, black). It highlights Delta destinations, including Tampa, Jacksonville, West Palm Beach, Fort Lauderdale, and Miami. The map of Florida is overlaid with images of scuba divers, sunbathing beauties, and a gentleman playing golf.
Delta Screen Print Posters
In the late 1950s and early 1960, Delta Airlines contracted artist John Hardy to produce a series of revolutionary and dramatic multi-color screen print posters highlighting their top destinations. The posters as a series exhibited dramatic design, emphasized by strong, striking color blocks. Due to their fine execution, high quality hand printing, and intense design ethic, these posters are today highly sought after by collectors and heavily reproduced. Originals nonetheless are extremely rare and the Florida poster is, as far as we know, the only poster in the series to incorporate a map.

Cartographer


John Charles Hardy (March 23, 1923 - October 10, 2014) was an American artist and teacher. Born in Tours, France, Hardy lived in Brooklyn from the age of one until he was six, when his family moved to suburban Long Island. After his mother died when he was eight, he was sent to live with a family in Roanoke, Virginia while his father stayed in New York. He lived with an aunt in Guilford, North Carolina as a teenager, then served in the U.S. Army from 1940 until 1945 including 16 months in Europe during World War II. Hardy taught drawing and painting from 1958 until 1981 at the Atlanta College of Art, the College of Architecture at the Georgia Institute of Technology, and New York University. He graduated from Georgia State College with a Bachelor of Visual Arts degree in 1969. His works are part of the collection at the Brooklyn Museum, the National Museum of American Art, the U.S. State Department, and numerous others, both private and public. He married Betty Blackman in 1942 and she passed away in 1970. He remarried to Page Ogden in 1975, to whom he was married for twelve years. He then lived with Naomi Lionni, who died in 1992. Joan Semmel was his companion for the last twenty-one years of his life. More by this mapmaker...

Condition


Very good. Slight edge wear.