This is a humorous 1940 Jolly Lindgren pictorial map of Grand Canyon National Park, one of the rarer maps from the Hysterical Map series. The map depicts the Grand Canyon National Park from the Kanab Plateau and Mount Sinyala to the Painted Desert and from the Kaibab National Forest to the Tusayan National Forest. Comments and asides are scattered throughout this highly entertaining map. Lindgren's signature birds soar over the canyon, deriding his style ('A nightmare in Technicolor! and 'It ain't neat but it's pretty!') and commenting on the canyon ('Looks like the Colorado is in a rut!'). A 'No Dumping' sign is prominently displayed along the North Rim, hinting at humanity's propensity to fill creek beds, ditches, etc., with garbage. Numerous locations throughout the canyon are labeled, including several temples (such as Isis Temple), points, gorges, buttes, and rapids along the Colorado River. Steamboat Mountain, one of the more recognizable locations within the Grand Canyon, is illustrated here as an actual steamboat. A legend in the bottom left corner explains the various different notations used, and also asks the question, 'Don't you think the canyon is a trifle over-done?'
Carved by the Colorado River over the course of millions of years, the Grand Canyon has fascinated visitors for centuries and is considered to be a holy site by the Pueblo people. Originally established as a game preserve by President Theodore Roosevelt, T.R. changed its status to a U.S. National Monument in 1908, following passage of the Antiquities Act in 1906. It would take another eleven years, however, before Grand Canyon National Park would be established in 1919 during the presidency of Woodrow Wilson.
This map was created and published by Jolly Lindgren in 1940. There are only a handful of examples of this map in institutional collections.
Lindgren Brothers (1928 – 1971) was a Spokane, Washington, based printer known for issuing humorous souvenir auto decals, maps, and posters. The firm was founded by Hjalmer 'Jolly' Lindgren (1895 - September 1952) and his brother Oscar 'Ott' Lindgren (1893 - 1967), born in Wisconsin to Swedish immigrants. Neither brother had middle names when they went off to fight in World War I (1914 - 1818), but as the government required it, they adopted Jolly and Ott, which stuck with them for life. Jolly was in charge of the art department and Ott was in charge of the business aspects of the firm. The company began as printers and sign makers, and also became innovators in screen printing, and as the Depression deepened, Jolly began producing 'hysterical maps'. He declared at the time, ‘What this country needs now is something to put a smile on people's faces.' The maps are graphically interesting and intended, as the titles suggest, to amuse. The brothers focused on producing maps of popular tourist attractions, and the great national parks of the West were an obvious choice. They produced maps of Yellowstone, the Grand Canyon, Glacier, Zion, Bryce Canyon and others through the early 1940s. Following a hiatus during World War II (1939 - 1945), the company began producing car decals, some of which were simplified versions of the ‘hysterical maps'. The company sold more than ten million decals in a good year. In 1949, the company was renamed the Lindgren-Turner Company when their traveling salesman, Theodore 'Ted' Turner, Jr. (1902 - 1989), who had been with the firm since 1930, became a partner. Jolly died unexpectedly at 57 while visiting his daughter in Boise, Idaho. The firm continued under his brother, Oscar. William Terao (1915 - 1990), who was hired after World War II by the Lindgrens and eventually became the firm's art director, created two more hysterical maps following Jolly's death. The company's last great success, after the decal market had become too competitive, was a sign that read 'No Trespassing, Survivors will be Prosecuted'. The signs became a massive success, eventually being sold in every Woolworth's department store nationwide - all 2,228 locations. Ott died in 1967 at the age of 74, leaving Turner as the last member of the original team. He, in turn, sold the firm to the Emblem Manufacturing Company based in Los Angeles, in February 1971 and he and his wife moved to New Mexico three years later to be closer to their daughter. Turner wrote a history of the Lindgren-Turner Company during his retirement and died at the age of 87 in 1989. More by this mapmaker...
Very good. Wear along original fold lines. Backed on archival tissue for stability. Blank on verso.
Rumsey 11092.002. OCLC 456453641.