1968 Devore / Hord 'Art Deco' Map of La Jolla, San Diego, California

A charming 1968 art-deco style pictorial map of La Jolla, San Diego, California by Priscilla 'Pat' Devore. The map is oriented slightly to the northwest and covers the hilly La Jolla promontory. The artist, Devore, has taken considerable liberty with the shape of the promontory, squaring it somewhat to make more room on the page for advertising. Business throughout La Jolla are illustrated pictorially in bright blue - suggesting that each is a paid sponsor of the map. The tap is titled, 'La Jolla the Jewel' referencing the Spanish translation (La Joya) of the community's name.

Publication History and Census

This map was published in 1968. It is one of a series of similar advertising maps issued by Priscilla 'Pat' Devore, La Priscilla Publications of San Diego, in the 1960s and early 1970s. The artwork was created by Bonnie Hineline Hord. It was printed by Commercial Press. Of the series, this is one of the scarcer iterations.