Pianta Guida Prospettica della citta di Napoli
1886 (dated) 29 x 38.5 in (73.66 x 97.79 cm)
1 : 32000
Drawn for the Grand Tour, this is a captivating 1886 large-scale chromolithograph pocket map of Naples (Napoli), Italy by Richter. This brilliant map covers all of Naples and some of the surrounding hills. Topography is rendered with shading and important builidings and monuments and shown in profile. The map is surrounded by 24 inset views of important buildings and business establishments, including important hotels, restaurants, and other business of interest to the traveler. TO the left of the map proper is a guide to the city listing plazas, castles, important streets, monuments, fountains, and more. The right side features advertisements for various business including the Hotel Vittoria.
Richter and Company (1842 – 1930) were Neapolitan publishers of maps and travel posters most active in the latter part of the 18th and early 19th centuries. The firm was founded in 1842 by Richter, a Swiss typographer and chromolithographer who immigrated to Naples shortly before. Following the unification of Italy, he became the official printer of the government, producing various graphic works including currency. Later, in the 1880s they began to product promotional material, including the occasional map, for hotels. The company received a boost when they hired Mario Borgoni as their chief artistic director. Inspired by the art nouveau movement, Borgoni began expanding the hotel printing business into various hotel labels and posters, for which they are best known today. Borgoni's iconic posters and baggage labels, drawn for the finest hotels all over the world, are today highly coveted by ephemera and poster collectors. When the New York stock market crash of 1929 devastated the European hospitality industry, Borgoni left the company and they closed their doors in 1930.
Very good. Some wear and verso reinforcement on original fold lines. Attached to original red linen binder.