Chung Hwa Book Company (1912 – Present), founded as上海中華書局有限公司 is a Chinese publishing house founded in Shanghai in 1912 by Lufei Kui (陸費逵, September 17, 1886 – July 9, 1941). Lufei was formerly employed by the Commercial Press (商务印书馆有限公司), another important Shanghai publishing instruction active from about 1897. The firm attained considerable prominence establishing subsidiaries in Singapore in 1923, Hong Kong in 1927, and Taipei in 1949. Many of these subsidiaries eventually spit off from the original company or were acquired by other firms. The parent firm is currently located in Beijing and trades as the Zhonghua Book Company (中华书局有限公司).