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Colortext Publications


Colortext Publications (c. 1933 – 1950) was a Chicago based firm active in the middle part of the 20th century. The firm's earliest work is a series of pamphlets associated with the Chicago Century of Progress International Exposition (1933 - 1934). Following the exposition Colortext partnered with various artist to create a series of pictorial maps known as 'Story Maps.' The firm partnered with such notable pictorial map artists as Ernest Dudley Chase, Egbert G. Jacobson, Julio de Diego, A. Walker, and W.E. Vogelear. Although it is unclear who founded the firm, it is registered business at 8 South Michigan Avenue, Chicago, as early as 1933. In 1938 and 1940, the firm produced to exceptional publications, a panoramic view of Chicago and the Military Panoramap of the Theatre of War. These depart markedly from the 'Story Map' model and reveal a greater level of sophistication than evident in Colortext's earlier publications. Sometime after World War II Colortext was acquired by the Chicago businessman and druggist Paul J. Mandalbach. The firm's last publication was in 1950, a Story Map of the West Indies.
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