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1930 Geographia Pictorial Map of London, England

The New Pictorial Map of London. - Main View

1930 Geographia Pictorial Map of London, England


A comical pictorial tourist map of London.



The New Pictorial Map of London.
  1930 (undated)     14.75 x 18.75 in (37.465 x 47.625 cm)


This is a c. 1930 Geographia pictorial city map of London, England. A comical piece, London is depicted from Hyde Park to St. Paul's Cathedral and from Regents Park to St. George's Circus and Elephant and Castle. The creator's creativity is evident, particularly at the bottom left where Elephant and Castle is illustrated as an elephant with a castle on its back. The law courts are noted by a caricature of a jurist, and the zoo in Regent's Park houses a very large, but cheerful, monster. Savile row, the famous street renowned for its bespoke tailoring, is marked by a very tall man being measured for a suit. The client is so tall that the tailor is illustrated standing on a ladder to get the needed measurements. Nelson's Column in Trafalgar Square sits at the center of a merry-go-round of cars. Other locations around the city, such as St. Paul's, the Houses of Parliament, Westminster Abbey, Buckingham Palace, the British Museum, the National Gallery, and the Victoria and Albert Museum, are illustrated in a more conventional monumental manner. London's train stations, Euston, St. Pancras, King's Cross, Charing Cross, and Victoria, are illustrated and labeled as well. The parts of the United Kingdom served by each station are also noted. Tube stations are marked by red signs akin to those used to mark Underground stations throughout London.
Publication History and Census
This map was created and published by Geographia c. 1930. As this map is undated and two editions bearing the same title were published within a few years of each other it is difficult to determine an accurate census for this piece. We do know for certain that one example is part of the David Rumsey Map Collection at Stanford University.


Geographia, Ltd. (1911 - 1985) was a London based cartographic publishing firm. The company was founded by Alexander Gross (1879 - 1958), a Hungarian immigrant to the United Kingdom. Geographia Ltd. is best known for its folding pocket maps and globes. Many of his maps were drawn by a mysterious 'Mr. Fountain' of which we have been able to discovery little. Gross ran into financial problems around 1940, likely associated with World War II, and relocated with offices in New York at 11 John Street. There he issued a large corpus of U.S. focused maps and city plans. By the 1940s, the branch in the United States had been renamed the Geographia Map Company and experienced rapid growth. By the 1950s Geographia had published maps of dozens of cities across the United States. In 1987, the British branch was bought out by Harper Collins and continues to produce maps under the Collins Bartholomew imprint. Rand McNally bought the New York based Geographia Map Company in the late 1980s, but its original owners repurchased the Geographia Map Company a few years later and still operate the company in Hackensack, New Jersey. Gross's daughter, Phyllis Isobella Gross / Pearsall (1906 - 1996) founded the Geographers' A-Z Map Company in London, the largest independent map publisher in the United Kingdom. In the UK, they offices were originally at 33 Strand, where they published as 'Geographia Designing and Publishing Company Ltd.'. Later, by 1933, they had relocated to 55 Fleet Street, where they remained until ate least 1937. By 1942, they related to 167 Fleet Street, followed by 114 Fleet Street by 1964. It is of note that many of the Geographia Ltd. maps feature a peculiar dating system wherein the letters in the world CUMBERLAND correspond to the numbers 1234567890, such that a date is rendered by substitution, so A.MU would break out like this A = 8, M = 3, U = 2, so 8.32 or, August 1932. Or, MM.YY e.g. E.MC = 5.31 = May 1931. Learn More...


Very good. Light wear along original fold lines. Index of places of interest on verso.


Rumsey 9989.002. OCLC 52202469.