1944 Albert Richard Pictorial Broadside Map Promoting U.S. Military Aviation

AviationCavalcade-cheeseman-1944
$1,800.00
Aviation Cavalcade. Wings Over the World…Yesterday, Today and Tomorrow.
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1944 Albert Richard Pictorial Broadside Map Promoting U.S. Military Aviation

AviationCavalcade-cheeseman-1944

Includes incredible illustrations of cutting-edge American aircraft flown during World War II
$1,800.00

Title


Aviation Cavalcade. Wings Over the World…Yesterday, Today and Tomorrow.
  1944 (dated)    17 x 22 in (43.18 x 55.88 cm)

Description


This is an extremely scarce 1944 F. E. Cheeseman and Albert Richard pictorial propaganda broadside map promoting U.S. military aviation. Situated at the center of the broadside, a map depicts the world using an azimuthal equidistant projection, with the projection centered on the North Pole. A series of nine different air routes are overlaid onto the world map, illustrating the comparative distances to different cities across the globe. Information concerning historic flights is included, such as the first Transatlantic flight, Amelia Earhart's first solo flight across the Pacific, and the first flight around the world. Other wartime information is also overlaid on the map, such as the location of all fifteen U.S. Air Force Commands, along with General Chennault's Flying Tigers in Southeast Asia and the now famous Doolittle Raid. A table of air routes (specifically those depicted on the world map) is included on the upper left of the globe, with current, and projected, flight times.

Myriad aviation content encircles the central globe, with illustrations of two dozen different aircraft appearing on the broadside. Each aircraft is labeled and is accompanied by at least one very laudatory caption. Among the aircraft illustrated are the B-17 'Flying Fortress', the Chance-Vought F4U 'Corsair', the Republic P-47 'Thunderbolt', the Lockheed P-38 'Lightning', and the North American P-51 'Mustang'. Each of the aircraft included on the map played a critical role in the Allied war effort and demonstrated key technological improvements.

Several text boxes create a sort of border around the aircraft and include information about the history of powered flight, U.S. military decorations, medals, citations, and insignia, a 'dictionary of aviation terms', and an explanation of U.S. Army and U.S. Navy aircraft designations. Two boxes along the right contain predictions concerning the future of aviation, stating that 'giant skyliners will whisk you from New York to Miami before lunch' and that 'detachable wings will make your 'air car' an auto in the city – a plane in the country'. A sea change is predicted to the 'skyway of tomorrow' with flying freight trains and detachable wings provide a combination plane and automobile in the coming 'air car'. Plus, the insignia of the United Nations are illustrated along the bottom border.

This map was drawn by F. E. Cheeseman and published by Albert Richard Sportswear in 1944. We believe that each of the locations which sold Albert Richard products were given these broadsides with the business's name printed on it, as Myers Bros., Inc. of Springfield, Illinois is printed on this example. Today this map is extremely rare. There are no example identified on the OCLC.

CartographerS


The Albert Richard Company (c. late 1920s - c. 1955) began as a division of the Fried-Ostermann Company of Milwaukee, Wisconsin. Fried-Ostermann was a glove manufacturer, and in the late 1920s, decided to diversify their production and opened a division to produce outerwear, which they called Albert Richard. Albert Richard produced leather jackets, mackinaws, overcoats, and sportswear and would soon become more profitable than the glove-making part of the company. Before World War II, Albert Richard advertising focused on health and sports, and received endorsements from college football players. During the pre-war era, Albert Richard also published a series of poster size college football maps, which bore advertisements for the company’s jackets on the verso.After the outbreak of World War II, Albert Richard began manufacturing flight jackets for the military under the name of their parent company Fried-Ostermann. Leather jackets, overcoats, and similar products were heavily advertised by Albert Richard during the war. They also gave their jackets model names like ‘Spitfire’ and ‘Meteor’. During the war Albert Richard also gave away wall-sized posters depicting various American military aircraft. Fried-Ostermann sold Albert Richard to the Drybak Corporation of Binghampton, New York in 1952. Daybook began manufacturing Albert Richard clothing in 1953 at a factory in New Jersey, with plans to move production to New York by 1954. However, in 1955, Drybak bought the Martin Mfg. Co. of Martin, Tenessee, closed their operations in Binghampton and moved to the plant in Tennessee, where labor prices were lower.


F. E. Cheeseman (fl. c. 1938 - 1941) is known for the colorful set of four college football maps he produced for the Albert Richard Company between 1938 and 1941. He signed some of his maps as F. E. Cheeseman and others as E. E. Cheeseman, although it is not known why.

Condition


Very good. Even overall toning. Text on verso.
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