1947 Lindgren Humorous Pictorial Map of Lake Tahoe

A Hysterical Map of Lake Tahoe Wild and Wooly Nevada with its Wide Open Places. - Main View

1947 Lindgren Humorous Pictorial Map of Lake Tahoe




A Hysterical Map of Lake Tahoe Wild and Wooly Nevada with its Wide Open Places.
  1947 (dated)     21.5 x 16.5 in (54.61 x 41.91 cm)


This is a 1947 Jolly Lindgren 'hysterical' map of Lake Tahoe. Created in Lindgren's iconic style, Lake Tahoe take center stage, with surrounding camps, lakes, mountains, ski resorts, and towns. The California-Nevada state line is prominently illustrated, and Lindgren emphasizes legal gambling in Nevada and its illegality in California. Reno is situated in the upper right, with its slogan 'the biggest little city in the world'. Gambling phrases echo out from Reno, which is also identified as an 'un-hitching post'. Virginia City, the site of the famous Comstock Lode appears south of Reno. Signs in Nevada proclaim, 'legal gambling' and a 'huge' sign declares 'Nevada: No Sales Tax'. Lodges, an occasional tavern, and mountain peaks are identified throughout both California and Nevada. Truckee, California, the 'famed winter sports center', appears in the upper left.
Publication History and Census
This map was drawn by Jolly Lindgren and published by Lindgren Brothers in 1947. We note a single cataloged example in OCLC, at the University of Wyoming. An example is also part of the David Rumsey Map Collection.


Lindgren Brothers (1928 – 1971) was a Spokane, Washington, based printer known for issuing humorous souvenir auto decals, maps, and posters. The firm was founded by Hjalmer 'Jolly' Lindgren (1895 - September 1952) and his brother Oscar 'Ott' Lindgren (1893 - 1967), born in Wisconsin to Swedish immigrants. Neither brother had middle names when they went off to fight in World War I (1914 - 1818), but as the government required it, they adopted Jolly and Ott, which stuck with them for life. Jolly was in charge of the art department and Ott was in charge of the business aspects of the firm. The company began as printers and sign makers, and also became innovators in screen printing, and as the Depression deepened, Jolly began producing 'hysterical maps'. He declared at the time, ‘What this country needs now is something to put a smile on people's faces.' The maps are graphically interesting and intended, as the titles suggest, to amuse. The brothers focused on producing maps of popular tourist attractions, and the great national parks of the West were an obvious choice. They produced maps of Yellowstone, the Grand Canyon, Glacier, Zion, Bryce Canyon and others through the early 1940s. Following a hiatus during World War II (1939 - 1945), the company began producing car decals, some of which were simplified versions of the ‘hysterical maps'. The company sold more than ten million decals in a good year. In 1949, the company was renamed the Lindgren-Turner Company when their traveling salesman, Theodore 'Ted' Turner, Jr. (1902 - 1989), who had been with the firm since 1930, became a partner. Jolly died unexpectedly at 57 while visiting his daughter in Boise, Idaho. The firm continued under his brother, Oscar. William Terao (1915 - 1990), who was hired after World War II by the Lindgrens and eventually became the firm's art director, created two more hysterical maps following Jolly's death. The company's last great success, after the decal market had become too competitive, was a sign that read 'No Trespassing, Survivors will be Prosecuted'. The signs became a massive success, eventually being sold in every Woolworth's department store nationwide - all 2,228 locations. Ott died in 1967 at the age of 74, leaving Turner as the last member of the original team. He, in turn, sold the firm to the Emblem Manufacturing Company based in Los Angeles, in February 1971 and he and his wife moved to New Mexico three years later to be closer to their daughter. Turner wrote a history of the Lindgren-Turner Company during his retirement and died at the age of 87 in 1989. More by this mapmaker...


Very good. Light wear along original fold lines. Accompanied by original envelope.


Rumsey 8793.000. OCLC 945695606.