This is a c. 1948 Jolly Lindgren postcard sized pictorial map of Washington State, published as a puzzle by the Lindgren-Turner Company. Cities and towns throughout are labeled, some of which include asides, such as 'Seattle - Can You Smell the Sound' and 'Walla Walla (They liked it so well they named it twice, like Sing Sing)'. Wenatchee is marked by an apple, owing to the annual Apple Blossom Festival, and Davenport is marked by a davenport. Mount Rainier National Park is illustrated, as is the Grand Coulee Dam on the Columbia River. A small legend is situated in the upper left corner, explaining the notations used for towns, trees, lakes, and mountains.
Publication History and CensusThis map was 'drawn in broken English by Jolly Lindgren' and published by the Lindgren-Turner Company of Spokane, Washington c. 1948. All of Lindgren's maps are highly desirable and this one appears to be one of the last maps he produced, as well as one of the scarcest. We are aware of a different edition, published as a 'king-size' postcard, of which of only one example is known. We have been unable to locate any other examples of this puzzle variant.
Lindgren Brothers (1928 – 1971) was a Spokane, Washington, based printer known for issuing humorous souvenir auto decals, maps, and posters. The firm was founded by Hjalmer 'Jolly' Lindgren (1895 - September 1952) and his brother Oscar 'Ott' Lindgren (1893 - 1967), born in Wisconsin to Swedish immigrants. Neither brother had middle names when they went off to fight in World War I (1914 - 1818), but as the government required it, they adopted Jolly and Ott, which stuck with them for life. Jolly was in charge of the art department and Ott was in charge of the business aspects of the firm. The company began as printers and sign makers, and also became innovators in screen printing, and as the Depression deepened, Jolly began producing 'hysterical maps'. He declared at the time, ‘What this country needs now is something to put a smile on people's faces.' The maps are graphically interesting and intended, as the titles suggest, to amuse. The brothers focused on producing maps of popular tourist attractions, and the great national parks of the West were an obvious choice. They produced maps of Yellowstone, the Grand Canyon, Glacier, Zion, Bryce Canyon and others through the early 1940s. Following a hiatus during World War II (1939 - 1945), the company began producing car decals, some of which were simplified versions of the ‘hysterical maps'. The company sold more than ten million decals in a good year. In 1949, the company was renamed the Lindgren-Turner Company when their traveling salesman, Theodore 'Ted' Turner, Jr. (1902 - 1989), who had been with the firm since 1930, became a partner. Jolly died unexpectedly at 57 while visiting his daughter in Boise, Idaho. The firm continued under his brother, Oscar. William Terao (1915 - 1990), who was hired after World War II by the Lindgrens and eventually became the firm's art director, created two more hysterical maps following Jolly's death. The company's last great success, after the decal market had become too competitive, was a sign that read 'No Trespassing, Survivors will be Prosecuted'. The signs became a massive success, eventually being sold in every Woolworth's department store nationwide - all 2,228 locations. Ott died in 1967 at the age of 74, leaving Turner as the last member of the original team. He, in turn, sold the firm to the Emblem Manufacturing Company based in Los Angeles, in February 1971 and he and his wife moved to New Mexico three years later to be closer to their daughter. Turner wrote a history of the Lindgren-Turner Company during his retirement and died at the age of 87 in 1989. More by this mapmaker...
Very good. Puzzle. Exhibits light scuffing.