1953 General Drafting Pictorial Tourist Map of Florida

Standard Oil Pictorial Guide to Florida. - Main View

1953 General Drafting Pictorial Tourist Map of Florida


Visit Florida's amazing sites!


Standard Oil Pictorial Guide to Florida.
  1953 (dated)     33.5 x 24 in (85.09 x 60.96 cm)     1 : 1267200


This is a charming 1953 General Drafting pictorial tourist map of Florida. Pictorial vignettes populate the map from southern Georgia to Key West and highlight tourist attractions, state parks, and numerous other locations. Among these are the University of Florida, Florida State University, Silver Springs, the New Smyrna Ruins, Highlands Hammock State Park, the Ringling Museum of Art, and, of course, Everglades National Park. An inset map situated in the lower left corner focuses on the Overseas Highway, while a large text box in the Gulf of Mexico provides sightseers with information about sites throughout the state. An inset of St. Augustine appears along the top border, along with temperature maps of Florida in July and January.
Publication History and Census
This map was created and published by the General Drafting Company for Standard Oil in 1953. We note a single cataloged example which is part of the collection at the State Library of Florida.


General Drafting Corporation (1909 - 1992) was one of the 'Big Three' publishers of road maps between 1930 and 1970, along with H. M. Gousha and Rand McNally. Founded in 1909, Otto G. Lindberg, an immigrant from Finland and the company's founder, began his business with a borrowed drafting board and a $500 loan from his father. At the time only twenty-three years old, Lindberg advertised his business as 'any and all general drafting' and was based out of 170 Broadway in New York City. Only two years later, in 1911, the firm secured its first contract from the American Automobile Association to make 'road maps'. Lindberg incorporated his business in 1914 and became its first Chairman of the Board, a position he held until his death in 1968. Lindberg persuaded Standard Oil of New Jersey to let him draw the 'best' road map of the state that they had ever seen, and Standard Oil would distribute it for free. Sufficiently impressed with the finished product, Standard contracted General Drafting to make all their road maps - a relationship that lasted another six decades. This relationship allowed General Drafting to work exclusively for Standard Oil, but when oil companies stopped providing free maps, General Drafting was in a bind. The company tried to expand into the retail map market, and it of course continued creating maps for Exxon (the new name for Standard Oil) to sell, but its returns continued to decline. The firm was purchased in 1992 by Langenscheidt and subsequently absorbed into the American Map Company. General Drafting's state maps became this company's 'Travelvision' lineup. More by this mapmaker...


Very good. Light wear along original fold lines. Slight loss at a handful of fold intersections. Road map of Florida on verso.


OCLC 39703492.