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1751 Boydell Perspective View of the City of Oxford (South)
Oxfordsouth-boydell-1751
Title
1751 (dated) 10.25 x 16.5 in (26.035 x 41.91 cm)
Description
A New Standard in British Engraving
Despite being engraved in England, this view was intended for the French market as evidenced by the dual-language title. 18th century Vues d'Optique or Vues Perspective are a form generally associated with Parisian engravers, and their German editors. French publishers dominated the market for these decorative views, a fact of which Boydell was painfully aware: while he met with success in selling French engravings to his British audience, he would for many years be frustrated by French refusal to trade engravings in kind, insisting on cash payment for their product rather than accepting English-engraved prints in trade. Over the course of the 1750s, Boydell improved both his own engravings and his selection of finely crafted prints of other English artists' work, and by the 1760s the French were eagerly purchasing his output. This superbly-crafted panorama is representative of the works by which Boydell shifted the balance.Publication History and Census
John Boydell engraved this view for publication as a separate issue in 1751, along with three other Oxford Views (North, South, East and West all told. As with most separately issued works, these survive poorly and are scarce both on the market and in institutional collections. We see two examples of this separate view, cataloged in Oxford University and the British Library.Cartographer
John Boydell (January 19, 1720 - December 12, 1804) was a British publisher, engraver and printseller. Although he himself was an engraver, he was better known for his support of other artists and thus was instrumental to the initiation of a British tradition in the printing of perspective views and vues d'optique. His efforts placed Britain ahead of France in the trade of engravings between the two nations. and initiated a British tradition in the art form. He was born the son of a surveyor, and was apprenticed to artist William Henry Toms, from whom he learned engraving. He went into business in 1746, publishing a book of his own engravings. Thereafter he entered the realm of the print dealer, selling the work of other artists, including those produced in France in the 1750s. He unable to establish a reciprocal trade of English prints in France, until he began to commission works of sufficient quality that French printsellers would buy them. By the 1760s the trade balance had shifted, earning him a fellowship in the Royal Society for the achievement. His view of the Death of General Wolfe was particularly successful for him. Also of note were his 1755 A Collection of One Hundred and Two Views, etc. and his Shakespeare Gallery, an illustrated edition of Shakespeare's plays, which featured plates contributed by the most illustrious English painters of the day. Boydell dedicated time to civic works, donated art to institutions, and served in public office, most notably as Lord Mayor of London in 1790. The French Revolutionary Wars ruined his international trade, however, sending him near to bankruptcy by the time of his death. More by this mapmaker...