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Bush Advertising Agency (sold)


Bush Advertising Agency was a publishing company formed in 1970 in Agana, Guam. The company's focus was on advertising and commercial art. Their style gravitated towards a fashionable, psychedelic aesthetic (as evidenced in their Summer-of-Love influenced poster of Guam produced for UKI Interntional in 1971.) At their inception the company boasted itself 'Guam's only complete advertising service' and they seem to have produced all aspects of their product (the art, and the printing) in - house. We see no reference to the company any later than 1972, and are left to conclude that the company was short-lived.
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A Most Psychedelic Map of Guam.

Guam, U.S.A.

1971 (dated)
29.75 x 39 in (75.56 x 99.06 cm)
Guam-bush-1971

sold

Item Details
This is a visually entertaining, psychedelic pictorial map of Guam, published by the Bush Advertising Agency of Agana, Guam in 1971. It was produced on behalf of, or in partnership with United Key International, a company formed to promote tourism to the island. Consequently, the map highlights features of interest to both tourist and American military visitors. It is screen-printed in red, black, and metallic gold, on cornflower-gold paper. The map is a caricature of the heavily jungled, mountainous island: scattered amongst the island's fauna are many colonnades, the indigenous Chamorro 'Latte Stones' (the old foundations of Chamorro houses). The old terminal of Guam International Airport and the Peace Memorial are prominently featured, as is Agana's Dulce Nombre de Maria Cathedral. The cities of Agana, Agt, Umatea, Merizo, and Inarajan are highlighted along with their many hotels, restaurants, resorts, and shops. Natural sites such as 'Two Lovers Point,' Mount Lam Lam (Guam's highest peak), and Talafofo Falls are shown. The tower of KUAM, Guam's radio station, nearly tops the highest point of the image (KUAM was in operation from 1954 until shuttered in 2020.) There is a particular focus on Cocos island: important for UKI, who operated glass-bottom-boat tours from Merizo to the smaller island. (more details)

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